Real Estate

While on a run the other day, I saw an advertisement for a real estate agent that said “buyers pay no agent fees”. This got me thinking. In American home sales, sellers pay fees to real estate agents but buyers do not. It seems to me that these fees will be baked into the price that the buyer pays to the seller. The buyer is not off the hook after all. If this is the case, why do we frame it as the seller, but not the buyer, paying agent fees?

Am I missing something here?

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